It doesn’t matter if you are an outfitter, store owner, product supplier, or guide- or whether you are a manufacturer or even a PLUMBER or a DOCTOR - your business is probably not what you think it is.
Many Guides believe their business is taking people to and placing them in position to take game or fish. Most plumbers believe that their business is installing pipes, drains, toilets, and sinks. Ask a doctor what his business is and he will probably tell you that his business is seeing and treating patients. Attorneys believe that their "business" is writing contracts or spending time inside a courtroom.
Regardless of what you “do”...Your BUSINESS is SALES.
An outfitter or guide sells his or her skills in getting clients in a position to harvest an animal.
A store owner, while completing numerous direct sales of products, must also sell their clientele on choosing them instead of the hundreds of other stores that are out there.
A doctor without patients does not have a practice.
Regardless of what you do or how well you do it, there are thousands of others that do the same thing and probably do it just as well.
You can ignore this fact… or benefit tremendously from it.
BGA is owned and operated by Ace Luciano- a professional that has dominated sales rankings for over 20 years regardless of what he sells, from president’s club and MVP awards for multi-billion dollar companies to effective product launches for small start-ups, Ace has done it all.
Ace has also taught sales training courses, been a consultant and mentor to high level professionals and has led sales teams to multiple millions of dollars in success.
What We Do:
Consulting and Coaching is available to increase revenue and profits, Identify, learn, and implement specific marketing and business skills, extend your reach and find new sources for customers, and business plan development and execution
Product Reviews and Public Relation Services
Do you have a product that is a new addition to the outdoor market?
What about an existing product that you would like publicized in regional, local and national media?
With a team of experts, and professionals, BGA is uniquely positioned to leverage your outdoor products to the fullest potential.
Website Design and SEO
If you can find what you’re looking for quickly and easily, it means the website has been designed well, with usability in mind- and usability is made of a sum of various characteristics which make the navigation by and of users once they enter a site very easy.
SEO is a specific set of rules that the best designers follow in order to ensure that when people search for WHAT YOU DO rather than WHO YOU ARE, they find YOU instead of your competitors.
The world is changing when it comes to product sales.
Publishers and producers of "traditional" media like magazines and television are being decimated- some to the point of closing their doors- because of the new dominance of things like online and social media advertising, massive Public Relations campaigns, and "Affiliate" sales plans.
These, not coincidentally, are ALL things that Ace and his team of experts excel at providing.
While those can be a good means of selling, they certainly should not be the ONLY thing that you do- at least not if you want to be as successful as quickly as you can.
More and more companies are cutting back on the traditional "branding" advertising plans- where they would buy a large ad in a magazine, or a commercial on TV, cross their fingers and "hope" they get a good ROI.
"Direct Marketing", often referred to as "Direct Response Marketing" focuses on the customer, data, and testing. What that means is that besides communication with the actual customer, a direct marketing campaign will incorporate various actionable segments and use both pre- and post-campaign analytics to measure their results.
Some of the characteristics that distinguish direct marketing from other types of marketing:
Ace's direct marketing campaigns and projects emphasizes traceable, measurable responses. It also emphasizes maximizing response rates by testing DURING THE CAMPAIGN- all while minimizing advertising expenses when engaging prospective customers, regardless of the medium used.