About the Barrett Group
At the Barrett Group, we believe that your brand deserves the chance to be sold, and be successful, on the world’s leading multimedia retailers. That’s why we have become the authority for thousands of brands to discover the power of home shopping—from startups to Fortune 1000 companies.
Founded to be the leader in on air brand management for companies selling on the home shopping platform, we have built a unique and scalable approach that is proven to help you secure that coveted on-air spot, create a winning show, get that show renewed, and become a household name. By working with our exclusive partners and focusing 100% on the unique needs of the multimedia consumer environment, we have created the single source of business intelligence for global home shopping that produces winners.
We Know What It Takes to Win
Like all retail, home shopping is uber-competitive, and if your brand isn’t 100% optimized, the probability for success is low. However, the “size of the prize” is priceless, and we know what it takes to get your piece of the pie.
Differentiation. Products are clearly differentiated and visually demonstrated. On TV, it’s all about what people see and how your product will visually demonstrate.
Intelligence: Know your competitive brand and products…down to the ounce. Who are you selling against; what are they offering; why and how does that impact your chance of success?
Adaptability: Be ready, be prepared, be open to react to the unique, quickly-changing needs of selling on TV. Things move fast and you have to be ready with a ‘yes’.
Relationships. Ability to manage buyers, hosts, merchants, legal…and the many other players invested in your success.
Exclusivity. Offer ‘exclusive to us’ or ‘only available here’ products and launches.