About

Grocery Shopii is a recipe-to-cart software application that helps grocers sell more groceries online by providing meal planning functionality to any grocer’s existing e-commerce platform. Solving for high cart abandonment and low brick-to-click conversion, Grocery Shopii allows shoppers to plan their meals for the week, fill their online cart, and check-out in five minutes or less.  

Grocery stores can drastically reduce cart abandonment, build bigger baskets and intensify customer loyalty by adding this application to their existing e-commerce platforms.  Each meal provided on the site, over 500,000 of which are offered on the platform, is comprised of ingredients that are sourced from the grocer’s shelves to fill the shopper’s cart.  Grocery Shopii’s proprietary technology fills a cart with selections based on pre-identified product filters like nut-free, dairy-free and vegetarian.  

The company was founded by Charlotte-based entrepreneur, Katie Hotze, who serves as the company's CEO.  Along with her partner, Louise Pritchard, CMO, they are changing the landscape of the online grocery shopping experience.  For more information, visit https://www.groceryshopii.com .  Follow Grocery Shopii on Twitter @GroceryShopii