About

Earth 2017 (www.earth2017.com) was founded by Bill Roth, the Green Business Coach for Entrepreneur.com. Earth 2017 is expert at helping companies develop sustainable business strategies. One core deliverable is "Crossing the Pricing Chasm"™ strategies that align value with values to win revenue growth in the Awareness Customer™ market segment. Another deliverable is marketing plans that build brand equity with Awareness Customer™ expectations for products that “cost less, mean more.” The company’s third major deliverable is focused upon helping companies design Green Team programs that achieve targeted financial and environmental impact results. The company is also the booking agent for Bill Roth’s motivational speeches on The Secret Green Sauce™ for growing green profits.