Digital C4 provides our customers with digital marketing solutions that improve online brand visibility. The great thing about the web today –and especially with social media and search marketing – is that you don’t have to be a Fortune 500 brand to make a splash. Through smart, keyword centric brand positioning, any size organization can effectively position themselves among customers and prospects.
In addition to being noticed online, Digital C4 can help you generate quality leads through a number of proven tactics across multiple channels. Being noticed is nice, generating leads pay the bills. We get this and are here to help.
In today’s search marketing environment you need to think off-page just as much as on-page and Digital C4 is here to help you layout a strategic plan to do just that. Some of the many factors that go into a holistic search marketing strategy include:
Search Engine Optimization (SEO): Improving the organic search ranking of your site for a selected set of keywords, SEO involves a combination of on- and off-page strategies and tactics
Pay-per-Click Marketing (PPC): Generating leads on a cost-per-click or cost-per-impression basis, usually on Google and their network, Facebook, or LinkedIn
Social Media Marketing: Taking advantage of sites like Twitter and Facebook (and many others) to increase brand awareness and site ranking
Content Syndication: Posting relevant articles written around your products and solutions, and optimized according to your keywords strategy, syndication boosts your brand awareness and site ranking
Blogging helps organizations start the social media conversation. It’s the serve to the social media volley that establishes a brand as a thought leader amongst your prospects and customers. Digital C4 can create your corporate blog with our blog development solutions. From design to programming, content and editorial schedules, and integration with an overall social influence marketing strategy, we’re here to help. We can syndicate all blog content throughout social media, and register your blog at the hundreds of blog aggregators throughout the internet – increasing your blog visibility and readership.
In addition to positioning yourselves for a successful social media push, a blog is a fantastic way to improve search engine visibility. Taking keywords and phrases established for your corporate website, and using them in blogs using the same SEO techniques for your site copy, can help with search engine rankings. The dynamic aspect of the blog content is loved by Google, Yahoo and BING.