As a digital marketer, my role is to develop and implement marketing campaigns that maintain and enhance a brand's online presence. I perform market research, strategize with other marketing professionals, and create content for marketing campaigns to maximize their effectiveness. My responsibilities may include overseeing and developing the overall content strategy for an enterprise, as well as marketing campaigns. I utilize various digital channels to drive brand awareness and generate leads, such as social media, email marketing, and mobile marketing. Collaboration with agencies and other partners is crucial to achieve marketing goals. A degree in marketing or a related field is often required, along with proven working experience in digital marketing.