Essencient is an exciting and novel start up in the high growth sector of social media lead mining and analytics, with offices in London, UK and West Palm Beach, Florida, USA. It uses its own patented Natural Language Processing Technology, the result of over 15 years and 300-plus man-years of development effort, to accurately identify meaning in unstructured text such as social media, stripping out noise to leave just valuable data and insights. This is delivered via an iPad app, web browser or through integration with major CRM and sales automation systems, so that customers can quickly and efficiently engage with customers to drive revenues and customer service.