Highstance Apparel is a company focused on producing tech-first takes on classic apparel products. The company has plans to increase their product line with boxers, and undershirts.

Highstance launched their first Kickstarter campaign for the NEVERQUIT Socks on November, 2016. They are back this year with a second Kickstarter campaign for their new and improved product, NEVERQUIT Elevated Merino Socks.