We are an independent digital out of home development & communications agency providing new product, marketing, PR, project management and business development services to the retail, media, broadcast and digital out of home media sectors.

We help retailers, landlords, media and technical businesses connect, develop, innovate, deliver and communicate their digital retail & out of home media ideas in order to deliver competitive advantage. The value we add is based on a cocktail of primary knowledge, connections, method and approach drawn from over 11 years of practical experience. We provide a broad range of competencies fine tuned to the needs of the retail and out of home media markets, including new product development & proof of concept, project management, marketing & press relations, insight management and business development.

We can help you explore and enhance the opportunities presented by digital retail media and out of home products & services, whether they already exist or an idea to be realised.

We are also ideally suited to delivering and managing new products and services from the incubation stage to market, managing the transition and helping the idea, service or product find the substance & scale it needs to succeed.

Our aim is to add value to your idea, invention, project or venture whether existing or new. We do this by applyng a combination of experience, insight and know-how through the services outlined below for retailers, marketers, brand owners, technical business and media owners.

These competencies relate directly to experience gained from working with retail and out of home media owners, operators and practitioners in the UK and U.S including BP, Pret, The Mall Corporation, Tesco, Shell, Jewson, Kroger, Safeway, Shaws, Scala (EMEA), Premier Retail Networks (Thomson PRN), BT, Sony Professional Solutions Europe and POPAIdigital (UK & Ireland). The Imperative Group is a member of POPAIdigital and representatives of the business sit on the management committee for POPAIdigital UK and on the Advocacy Steering Group in the U.S.

More information available at www.imperativegroup.com