Visit Mount Dora, Inc (formerly the Mount Dora Village Merchants' & Business Association, Inc.) is a non-profit organization dedicated to promoting Mount Dora.

Legally incorporated in 1995 as a non-profit organization, the MDVMBA was created for the purposes of promoting downtown Mount Dora by a group of dedicated volunteers wanting to make a difference for its town.

Today the group remains committed to creating and promoting Mount Dora events that bring positive economic impact to businesses in town.

Visit Mount Dora, Inc. has a Board of Directors that represents the group in its initiatives, which are primarily focused on events and marketing the town.

Visit Mount Dora has an annual marketing plan which measures on a quarterly basis its effectiveness, and markets the town utilizing a broad range of media including print, radio, TV and the internet.   Additionally Visit Mount Dora, Inc. is  responsible for facilitating  major events including the annual Spring Collectibles and Crafts Show, the annual Mount Dora Fall Craft Fair, Blues and Groove Weekend, the Seafood Festival and the weekly Mount Dora Village Market along with partnering with principals to hold concerts and shows in the Mount Dora Community Building Theater.  .