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With streaming platforms increasingly shifting towards royalty models that sideline songs with low play counts, independent musicians are being squeezed out of the system – and the future of music diversity is at stake.
In response, MusicianAid has launched as a global, nonprofit initiative to spotlight and support low-streamed artists. Every Monday at 18:00 CET, a new link to a hidden gem on Spotify is shared through their platform and social channels – with a simple call to action:
Hit Play. Hit Repeat. Make a Difference.