Olmstead Williams Communications

Olmstead Williams Communications in Los Angeles begins each client engagement by establishing agreed upon expectations and measurable objectives, then mapping out a creative strategy, powerful messaging and a detailed tactical approach. The firm is led by Tracy Williams, who for 25 years has helped clients build reputations among key business and consumer audiences. Prior to founding OWC, she was president and principal of Casey Sayre & Williams, where she represented industry leaders such as Ernst & Young, Greenberg Traurig, Oberthur Technologies, Dimensional Fund Advisors and USC Viterbi School of Engineering.

A Global Practice with a California Client Focus

California is made up of 3.6 million mid-size businesses and small enterprises which account for more than 99 percent of all business in a state with a population of nearly 40 million people. The gross state product is about $1.8 trillion, which is the largest in the United States, and California is responsible for 13 percent of the nation’s gross domestic product – more than all but eight countries in the world. The state is rich in technology innovation from healthcare  and software to patent portfolios for new ideas that might change the world. Olmstead Williams Communications represents these companies and the vast array of professional service  firms  that support these economic powerhouses. California businesses seek connections, new  business, new markets and the best and brightest employees. OWC programs are tailored to help clients reach these goals and become brand names in their markets. Also partnering with OWC are clients outside California that seek to penetrate this market,  business community and mindshare.

Healthcare and Life Sciences

Olmstead Williams Communications is fully engaged in understanding the science and technology that is changing the way the world treats aging, disease, injuries, disabilities and wellness and prevention: The firm has tapped into Southern California's rich landscape of biomedical industries and tracks national and international resources and organizations that allow us to best leverage client products, services and science. We have broad expertise from medical devices to target therapeutics, serving clients reaching out to consumers and potential partners. We're skilled at planning and implementing national and regional media campaigns, arranging high-profile speaking engagements and facilitating marketing programs and internal communications.

Technology

Olmstead Williams Communications specializes in advanced technology and telecommunications, including software companies, system integrators and professional service firms with technology consulting practices as follows: The firm stays abreast of the critical technology issues facing businesses, from security and content delivery to innovations in information technology or emerging Internet services that will ultimately impact business. We work with clients to develop breakthrough marketing and communications strategies that deal with the realities of technology adoption cycles. For example, OWC helped build the reputation of Oberthur Technologies, a global leader in smart card development, within the United States and Latin American banking, homeland security and telecommunications markets. We work closely with industry and research analysts, keeping them abreast of clients' new products, technologies, management changes and other important company announcements. Understanding the network security and communications needs of industry is critical to our ability to position partners from Ernst & Young's Pacific Southwest Region as sources to the media. These partners counsel corporations on disaster recovery, identity and network security, and customer relations management system integration, and OWC identifies the trends and issues of interest to beat reporters and trade publications.

Professional Services: Law, Accounting and Finance

Olmstead Williams Communications understands the unique challenges law, accounting and finance firms have differentiating themselves from others, establishing reputations and name recognition in new markets. That includes the fundamental challenge of building strong relationships in the fractured California business community where insights are often taken from the last person your prospect met. Attorneys must bill, publish, build relationships with judges, businesses and other lawyers and referral sources, so there’s little time left for traditional business development.