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Media Placement
OWC secures interviews for clients with local and national publications and broadcast outlets, providing them with the opportunity to be quoted about issues and trends in their sector. We also generate profiles of clients' services, products, science or technologies in vertical industry publications and respected online forums.
Crisis Communications
OWC helps clients with contingency planning, internal and external crisis communications processes and crisis-related media training. The firm also provides immediate tactical support and a 24-hour response capability during news emergencies. The firm will lead crisis communications efforts or serve as part of a broader crisis team.
Litigation Support
We craft strategies and develop appropriate campaigns and responses that effectively manage public awareness of client issues. OWC is often called upon by prominent litigators to help shape the communications environment surrounding high-profile cases.
Writing
From well-crafted pitches and media source sheets to news releases, editorials and articles, OWC creates precise, impactful materials that bring to life our clients' businesses, opinions and achievements. We pride ourselves in the delivery of copy that withstands the highest levels of media scrutiny.
Speaker Placements
In order to directly target clients' critical audiences and establish executives as authoritative experts, OWC identifies and books speaking engagements at conferences, trade shows, and regional and national business and industry group meetings. The firm also provides a range of speaker support services, including presentation development, the creation of speaker briefing materials, and media relations programs that leverage executive appearances.
Editorial Board Support
OWC arranges sessions with editors on national and regional newspapers, and with the assignment desks of television and radio news media, to highlight clients' knowledge of specific issues and projects. We also craft, produce and distribute client "op-ed" or opinion pieces, letters to the editor and TV and radio editorial presentations.
Media Training
We prepare clients for public speaking engagements, media interviews and the successful navigation of the 24-hour news cycle. Rigorous training permits clients to become familiar and comfortable with the specific challenges of print, television and radio interviews. Our highly researched "mock trial" sessions have been notably effective in the successful presentation of client viewpoints.
Reputation Management, Social Media Strategy
OWC helps clients spark and influence conversations about their businesses and products in online forums, communities and blogs. We leverage business successes to generate online reputational value and work with them to create social media properties such as videos and podcasts. We monitor new media for client presence and provide client alerts to any significant online dialog about client issues. OWC provides immediate 24/7 intervention to counter viral misinformation threats.
Communication Packaging
We create and produce high-quality marketing materials including brochures, newsletters, direct mail pieces and multimedia presentations.