PSD is a men’s underwear company with roots in the NBA, NFL, Action Sports and Hip Hop communities.  The brand is known for its on-trend designs, premium fabrications and comfortable fit, along with its extensive ambassador list of elite athletes and entertainers.  PSD was created in 2007 in upstate New York by the Flaitz brothers who toured the U.S. in an old RV, growing their customer base one person at a time.  In 2013 PSD brought in NBA champion Mike Miller as a partner and moved operations to Southern California.