NEW YORK, August 26, 2014 — At the start of the 21st century, "the self-improvement industry, inclusive of books, seminars, audio and video products, and personal coaching, [was] said to constitute a 2.48-billion dollars-a-year industry" in the United States alone. By 2006, research firm Market data estimated the "self-improvement" market in the U.S. as worth more than $9 billion — including infomercials, mail-order catalogs, holistic institutes, books, audio cassettes, motivation-speaker seminars, thepersonal coaching market, weight-loss and stress-management programs. Marketdata projected that the total market size would grow to over $11 billion by 2008. In 2012 Laura Vanderkam wrote of a turnover of 12 billion dollars. In 2013 Kathryn Schulz examined "an $11 billion industry".
The rise of self-help culture has inevitably led to boundary disputes with other approaches and disciplines. Some would object to their classification as "self-help" literature, as with "Deborah Tannen's denial of the self-help role of her books" so as to maintain her academic credibility, aware of the danger that "writing a book that becomes a popular success...all but ensures that one's work will lose its long-term legitimacy."
Scholars have targeted self-help claims as misleading and incorrect. In 2005 Steve Salerno portrayed the American self-help movement—he uses the acronym SHAM: the Self-Help and Actualization Movement—not only as ineffective in achieving its goals, but also as socially harmful. "Salerno says that 80 percent of self-help and motivational customers are repeat customers and they keep coming back 'whether the program worked for them or not'." Others similarly point out that with self-help books "supply increases the demand... The more people read them, the more they think they need them... more like an addiction than an alliance."
This is where Peace Quarters comes in to action. Peace Quarters created a blog and a research panel for self help industry targeting topics such as mindfulness in various domains in life, how to meditate, how to be happy, how to control desires and attain inner peace.
Peace Quarters in its purest form is to be understood as the primary essence of attaining peace and recognizing solidarity within oneself. PeaceQuarters.com's purpose is to help you find meaning and joy in your life through a foundation of peace. Through your conscious development of your mind, body and emotions, you will begin to strengthen your soul and achieve the power of peace. Peace is not a lack of activity or conflict or non-existence, but the inner calm and force which leads one to the highest nature of oneself.