Penchant for Penning began as a writing and editing business for owner, LinDee Rochelle, in the mid-1980s. After decades of magazine articles, editing and advocacy for authors, and working in the independent book publishing industry, Rochelle "retired." That's when the real work began. Now, PFP is the publishing and promotion business for Ms. Rochelle's own books (and the select few editing clients). Her current series, Blast from Your Past! about pioneering Rock & Roll Radio DJs spans 25 years, from 1954-1979. PFP recently published its 2nd book, "The Swinging Sixties," with a 3rd, "The Psychedelic Seventies" scheduled for late 2018.