Revival Retro was born out of a hobby and has grown into an award-winning boutique in London’s West End with a loyal base of friends and fans.

Our independent shop is a destination for discerning women who value classic style over trend led fashion.

The London boutique carries a small number of select brands who we value and respect alongside our own range of clothing that we have developed in response to customer feedback over the years: Where we cannot source it we try to develop it ourselves. Mostly it’s about flattering fits (notably absent from the big chain stores).

Owner Rowena Howie is passionate about creating things that people enjoy and find rewarding. It’s a more thoughtful approach to products, jobs, environment… everything! Everyone in the company has a say, encouraged to suggest ideas and improve our small business.

It’s perhaps not surprising then that our London boutique is renowned, not just for delivering fantastic customer service but for building remarkable relationships with customers that keep them coming back.

Our team genuinely care about finding products that are right for you, ensuring you are comfortable, confident and happy.

We revive design principles from beautiful bygone eras to create looks that have enduring appeal and are therefore a great wardrobe investment.

Through our love of the feminine tailoring of the forties and the powerful silhouettes of the fifties, we developed an ethos based upon the belief that clothes should fit well and flatter your shape, whatever it may be.

We believe that clothing should last. Our customers invest in pieces and build up their wardrobe over time. Revival’s own range of clothing is designed in London and Made in Britain by people we know on a first name basis. We try to build relationships with suppliers and understand what each of us need to succeed in this goal. Staff are therefore able to offer insight and expertise to customers to help them make informed decisions about their purchasing.

Buy better, buy less is certainly a motto that rings true with us. We believe that what we buy and where we buy should be considered choices.

In the changing rooms it’s sometimes hard to see ourselves how others do and that’s why there are so many positive stories that come out of our womenswear boutique. Between the staff and the other customers it’s like shopping with your best friend, an easy blend of honest endorsements and positive encouragement. Look good. Feel good.

You will find that Revival Retro is special and different. We hope to delight and inspire you, to keep listening and to constantly strive to do what we do better.