Started in 2017, Rightside Up Apparel is an on-line clothing company. The founder and CEO, Shawn Bergstrand, chose quality clothing as the vehicle to convey a positive lifestyle message. Their line includes clothing for men, woman, and children.There are no elaborate graphics or long messages. There is just the distinctive Rightside Up “R” and the company name that serve as a reminder to make positive choices in life and live life the best that we can, Rightside Up. The letters BSITL have been incorporated into the brand. Every piece of clothing has a BSITL touchpoint tag permanently attached. It is as acronym for “Be Strong In The Lord”. It is this touchpoint tag that is now the marker for the Rightside Up App. At a time when lives could use more positivity, Rightside Up has found a unique a unique way to deliver it.