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The Say Yes Institute has created the DCI (Define, Clarify, Implement) Model© as a powerful tool to support all professional and personal goal setting.

DCI Model
The Say Yes Institute builds coaching, training and workshops around the Define, Clarify and Implement (DCI) Model©.  They created this three part model as a powerful opportunity for people to engage in a reflective assessment of personal/professional goals, determine why those goals are important, and develop a plan of action to reach those goals. The Model works because it is concrete, direct and clearly focused on developing a comprehensive strategy to reach/achieve each identified goal. Participants are encouraged to explore the DCI Model© through a series of thought provoking questions and interactive/reflective activities. This Model has been proven to be an effective strategy, both with individuals and within groups, because it quickly fosters a sense of focus and inspires direct action.

The three steps of the DCI Model© are:

Define:  The first step focuses on the “what.”  
This step supports exploration around the many levels of clearly defining your goals, because you need to know, specifically and concretely, exactly what it is that you want to achieve.

You have to know what you want to get.
Gertrude Stein

Clarify:  Step two focuses on the “why.”  This is a crucial step in achieving success because it requires clarity around why you believe a goal is worth achieving, warranting your time and attention.  Many goals are defined on the intellectual level (knowing it would be a good/positive goal to achieve), but the goal may not fully resonate with the person.  It is important to answer they “why’s” around the value of reaching a goal in order to obtain optimal investment and commitment.  Step two also covers the hierarchy of what the priority/focus will be around the goal when moving forward.

"You have to decide what your highest priorities are and have the courage -- pleasantly, smilingly, nonapologetically –to say 'no' to other things. And the way you do that is by having a bigger 'yes' burning inside."  Stephen Covey

Implement:  The final step is about the “how.”  Every goal requires a concrete plan of implementation, detailing how and when it will be done.  Success only comes through action and movement.   A clear implementation plan is the crucial last step of this process.

"It had long since come to my attention that people of accomplishment rarely sat back and let things happen to them. They went out and happened to things."   Elinor Smith



Additional information about the DCI Model:

How can you get what you want, if you haven’t defined it yet?!?

The DCI Model© supports participants to assess their hopes, dreams and expectations, as well as own clarity around their investment in reaching the goals.  The steps help participants to develop a comprehensive, logical, achievable and powerful plan of implementation which includes clear goals, timelines, plans of accountability and tools to assess progress and validate successes.

Define:  The first step focuses on the “what.”
•     What is important to you?
•     What would having this (whatever “it” is) mean for you, or do for you?
•     What are your specific, measurable goals?
•     What is of value to you about that goal?
•     What does your goal look like when you’ve reached it?

Clarify:  Step two focuses on the “why.”
•     Why do you want to reach your goal?
•     Why is it important to you?
•     Why are you invested in achieving the goal?
•     Why is this goal a priority for you?
•     Why would reaching this goal be of value to you?
.
Implement:  The final step is about the “how.”
•     How will you implement your plan to achieve your goal?
•     How does your timeline look for reaching this goal?
•     How will you know you have achieved your goal?
•     How will you address any barriers, challenges or obstacles?
•     How/to whom will you be accountable?

How is the DCI Model© used personally and professionally?

DCI Model© and personal development:
•     Connection to self
•     Peace (sanity!)
•     Health
•     Relationships: Family/Friends
•     Career
•     Education
•     Personal fulfillment
•     Spirituality
•     Time management
•     Being present in the moment
•     Gratitude
   
DCI Model© and professional development:
•     Building Emotional Intelligence Skills (EQ)
•     Boundaries/Expectations
•     Goal setting
o     Personal career goals
o     Supporting individual staff growth/development
o     Leading a team/program
•     Evaluation (Employee, Program, Company/Agency)
•     Handling difficult situations (with productive results)
•     Management skills: Leading, motivating, dealing with challenging employees, team development
•     Developing and maintaining accountability
•     Stress management (staff and self)

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