SimplyWaterButts aims to offer the largest collection of quality water butts and water tanks on the web to UK customers.

It already has a huge range of water butts and water tanks covering every conceivable design and is constantly expanding its range week by week. Collections offered on the website include:
- Tuscan urns
- Wooden water butts and tanks
- Genuine oak whiskey and wine barrels
- Metal water butts
- Faux lead and bronze water tanks
- Childproof plastic functional water butts
- Larger garden water butts
- Bury in the ground water tanks
- Complete rainwater harvesting systems

It is  able to offer significant discounts on products and only deals with a small group of retail and manufacturing partners who are carefully selected based on range, quality, customer service, deliver, security and price.

It also offers a wide range of information on water conservation in the home and garden including reports, articles and guides.