The Social Media Academy is an education and research institute for applied social media in business. It is providing education for business professionals from all industries on how to best apply social media to their respective organizations. The main emphasis is to help business managers and consultant to get a comprehensive insights and hands on experience through collaborative workshops in strategy development, planning, execution, tools selection, resources allocation as well as reporting. Attendees get to use leading methodologies, models and frameworks such as the social media strategy framework, the four quadrant assessment methodology or the NCP model and other strategic tools to create successful social media engagements.

The Social Media Academy is based in Palo Alto, California with Partners in Australia and Europe. For more information go to http://www.socialmedia-academy.com