Witchcraft is an all-female start-up working to bring funding to nonprofits on the front lines of social change using for-profit advantages. We produce books to benefit each organization by generating awareness, positive media attention, and revenue in the form of book royalties. Each book purchase results in a direct donation to the organization. Our mission is to revolutionize the nonprofit industrial complex by providing a social enterprise model that unites causes and conscious consumers to dismantle systems of oppression through the celebration of purchasing power.