About

Alpha Dog Digital, based in Lafayette, Louisiana, helps mid-market B2B service companies ($2M-$10M in revenue) in professional services, construction, and trades build consistent, predictable pipeline. Founded by Shayne Hall, the company takes a practitioner-first, anti-hype approach to AI-powered sales and marketing, focused on documented results rather than buzzwords.

As buyers increasingly turn to AI platforms like ChatGPT, Gemini, and Perplexity to research vendors and get recommendations, businesses that aren't visible in those answers are losing deals before a human ever gets involved. Alpha Dog Digital was built to solve this problem alongside traditional pipeline generation, giving clients both the outreach systems to start conversations and the visibility to be found when buyers ask AI for a recommendation.

Core Services:

Pipeline Precision Engine - AI-powered LinkedIn and email outreach targeting roughly 150 accounts per month with a precision-over-volume approach. Clients see a documented 34% reply rate and 93% inbox delivery rate.

The Answer Engine - Answer Engine Optimization (AEO) that helps businesses show up when prospects ask AI platforms for recommendations in their industry, addressing a growing blind spot in traditional SEO strategies.

Lead Intel Engine - Website visitor identification that turns anonymous site traffic into actionable leads.

Revenue Flow Engine - Multi-channel prospect nurturing across email, SMS, and voice AI with behavioral triggers to keep leads warm until they're ready to buy.

Additional services include Voice AI, Speed to Lead systems, and Database Reactivation campaigns to revive dormant leads.

Alpha Dog Digital also founded The Practical AI Mastermind: Lafayette, a private monthly gathering for established business owners who are serious about putting AI to work in their businesses, not just talking about it.

The company's approach is grounded in a simple discovery: many businesses have strong traditional SEO but are essentially invisible when someone asks an AI platform for a recommendation in their industry. Alpha Dog Digital runs free AI visibility checks that show business owners exactly what AI says about them today, then builds a plan to close the gap between where they show up now and where their buyers are actually looking.

Real results from client work include a 0% to 40-60% increase in AI visibility within two months for one client, and 1,093 qualified leads generated for a residential property client resulting in a 9x return on investment.

Alpha Dog Digital works with businesses that are ready to modernize how they generate pipeline, without sacrificing the relationship-driven, integrity-first values that built their business in the first place.