About

Better Than Etsy is a UK based e-commerce marketplace being built to give handmade sellers a fairer, more transparent alternative to existing platforms. Founded in 2025 by Rebecca and Johnny Shaw, both long time makers and multi-shop owners, Better Than Etsy was created in response to rising fees, sudden account suspensions and a lack of meaningful support faced by sellers on Etsy.

The platform is designed by real sellers who understand the challenges of running a handmade business. With transparent policies, fair fees, dedicated seller support and a community driven ethos, Better Than Etsy aims to restore trust and control to makers worldwide.

The marketplace will offer tiered membership options to suit every level of seller, from hobbyists to established full-time businesses, along with tools for marketing, analytics, education and shop management. The platform enters beta testing ahead of its full public launch in 2026.

Better Than Etsy exists to give creators freedom, fairness and the ability to grow a sustainable handmade business without fear of losing their livelihood overnight.