The Company's mission statement is to: 1) Create an online marketplace for African-American owned businesses to transact the sale of goods and services; 2) Inspire a cohesive entrepreneurial spirit and empowerment among African American-owned businesses; 3) Redirect the buying habits of African Americans to an online national marketplace; and 4) Encourage reinvestment in our communities through online donations from affiliated foundations.

Black e-Commerce is built on its motto, "Build, Empower, and Create." In addition to the company's commitment to entrepreneurship and reinvestment in African-American communities, Black e-Commerce will take consumers beyond their neighborhoods and into the World Wide Web.