Caletha Crawford is an expert in the children’s apparel, accessories and gift industries. For 10 years, her career has been focused on the business and fashion trends that drive this segment of the garment industry. As a consultant, she works closely with new launches and established companies to provide the information they need to develop brand identities, position themselves in the market, attract their target demographic, boost sales, adapt to changing consumer mindsets, adopt new business practices and harness the power of the Internet.
As the former editor in chief of Earnshaw’s magazine, the leading children’s business publication in the U.S., Caletha revitalized the content of the 90-year-old publication and added dimension to the brand with online products and in-person events. She assigned and wrote service-oriented articles designed to inform retailers and designers about design, marketing, sales, deliveries and children’s apparel laws. Throughout her five-year tenure, Caletha traveled throughout the U.S. and abroad to trade events and built a network of industry contacts, spanning wholesale and retail.
Caletha continues her commitment to aiding emerging design talent through her role as adjunct faculty at Parsons The New School for Design. There, she introduces design students to the business side of the industry. The course helps them understand what their life as design entrepreneurs would be like and the realities of launching a fashion label.
Prior to consulting, Caletha was a journalist with more than 10 years of experience crafting timely articles that represented contemporary market concerns. She demonstrated an exceptional aptitude for supporting and driving the sales side of the media business—so much so that she was named publisher of Earnshaw’s. Caletha is an outstanding project manager with a proven track record for increasing revenue.