Our mission at Financially Simple is to help business owners to plan for their futures while building their greatest asset, their business. Through one-on-one consultations, through nationally published and critically acclaimed books, through speaking engagements, through seminars, and obviously here on the Financially Simple website, Goodbread teaches business owners how to realize a return on their investment into their businesses. He challenges them to work on their business instead of working in it, and he shows them how to increase the value of their businesses so they can sell them for profit within ten-years time.