There are currently over 20 Australian fishing shows scattered across various free to air and subscription based television networks. Many of these shows continue to chop and change between networks, have no consistency with air times and seem to come and go from year to year. This leaves the consumer confused, and constantly having to search out content. While this has created a poor viewing experience, the outdoor recreational sports market viewers are definitely still keen for content with current reach over a full year combined of approximately 15 million viewers.
The last decade has seen unprecedented change in the consumption of media. Never before has a consumer been more connected, yet so time poor. Consumers have moved away from scheduled viewing to demand viewing, with Video on Demand (VOD) services, such as Netflix and Stan, emerging as cost effective and more appropriate lifestyle option than Pay and Free to Air TV models. This trend combined with the need to provide a central viewing hub for lovers of outdoor recreational sports created an opportunity to align the various popular Fishing and Outdoor shows on a digital platform presented to an eager market as FISHFLICKS.TV
Fishflicks is an online video on demand product that offers recreational fishers, hunters, and 4x4 enthusiasts, thousands of hours of entertainment viewable on any internet connected device