Blackswan was founded in 1999 by CEO Maurice Duffy and Chief Operating Officer Karen Lee.

Blackswan is aptly named. The Blackswan business has been set up to provide disruptive innovation and transformation thereby creating positive “Black Swan Events” for our clients. Blackswan brings you the Insight Deficit - something your company sees and no-else does, bringing you first mover advantage.

Blackswan is a unique transformation partner to businesses, born to create exactly this kind of change. We are outside-in thinkers, with an unbridled inquisitiveness and ability to deliver insights on trends, apply innovative thinking, deliver transformational change and enable our clients to create breakthrough innovation and competitive advantage. Our business is driven by a singular client mission: Be the change you want to see. We are an outlier that work with the best to help organisations transform their businesses to be more cost effective and productive.