Janet Switzer is a New York Times bestseller and the author of Instant Income: Strategies That Bring In the Cash for Small Businesses, Innovative Employees and Occasional Entrepreneurs. She offers two free guides, the Instant Income New Business Planner for insuring long-term growth and the Instant Income 10-Day Turnaround Program, detailing day-by-day action steps for bringing in emergency cash in just 10 days.
In addition, Switzer has been the behind-the-scenes income strategist for celebrity entrepreneurs like Chicken Soup for the Soul's Jack Canfield and others for more than 20 years. But her favorite clients, she says, have always been "solo entrepreneurs"—those without employees, usually working out of their home and, according to Switzer, able to benefit immediately from even the smallest increase in revenue.
The book, Instant Income®, details 35 strategies that help small businesses and self-employed people earn emergency cash from existing customers, through joint promotions with other local businesses, using highly responsive advertising techniques, in the sales department, via the Internet, and even by selling "overlooked" assets like obsolete inventory or valuable industry knowledge.