About |
Lead Smart Inc, founded in 2008 by Matthew Zivkovic and led by CEO Seth Pikus, is a United States based pay-per-call and lead generation affiliate network specializing in home services and legal verticals. The network connects more than 10,000 registered affiliate publishers worldwide with advertisers and buyers representing an estimated 50,000 plus business locations, including multi-market franchises, private equity backed home service groups, and large marketing agencies.
Lead Smart has been named a top three pay-per-call network in the OfferVault Top Networks awards for seven consecutive years, and ranks #6 in the mThink Blue Book Best Pay-Per-Call Networks 2026 list. Verticals include roofing, HVAC, plumbing, water and fire damage restoration, mold remediation, biohazard cleanup, windows, siding, kitchen and bathroom remodeling, tree service, appliance repair, plus legal categories such as personal injury, auto accident and DUI.
The company's defining difference is affiliate support and education. Live support staff are available through the working day, account managers work campaigns directly alongside publishers, and Lead Smart continuously shares what is converting, including local SEO and social media best practices. It operates one of the largest Skool communities and Facebook groups in the pay-per-call industry. Lead Smart's global publisher base includes significant communities in Pakistan and India, where technically skilled marketers earn US dollar income from home.
Lead Smart also publishes a public affiliate bid coverage explorer at https://affiliate-bid-coverage.leadsmartinc.com/ and a quarterly pay-per-call payout benchmark drawn from more than 400,000 live bid records across 41,000+ US ZIP codes.