lur™ is a women's fashion line that knits beauty, sustainability, and social responsibility into each and every piece of clothing. That’s because lur™ takes pride in knowing that for a piece of clothing to be truly beautiful, it needs to benefit more than just its wearer. Thanks in part to their unique fabric, lur™ apparel is more sustainable and environmentally friendly than organic cotton - while still remaining just as beautiful and soft to the touch. A portion of the profits from lur™ apparel go to help women establish their own businesses and gain access to education to allow themselves, their families, and their communities, the opportunity to rise out of poverty.