Lures & Tours promotes fishing tourism in Ontario with a series of publications including pocket sized directories and fold out maps serving the Province of Ontario and select regions within it.

Lures & Tours produces the Canadian Ice Fishing Championship, a tournament now in its 18th year. This event relies on sponsor support. We offer category exclusives and seek to grow the budget for promotion in future years.

We look for partners that have a stake in tourism activities that can be enhanced or sustained with sport fishing. This includes service clubs, charities, economic development offices, tourism associations and independent businesses.