About

WHAT IS MUS-IC-TECH?:

MUS-IC-TECH is an independent OEM Representative specializing in technical sales and support of high quality guitar/bass insturments, equipment and hardware.

MUS-IC-TECH has a very clear and concise sales mission:

1)  Persistent "Door to Door" visits to all music related brick-and-mortar locations throughout NY,NJ,CT, DE and PA

2)  Presentation of synergistic product lines for maximum sales exposure.

3)  Technical proficiency in the presentation and demonstration of your quality products

4)  Emphasis of product technology, quality and reliability as primary selling points.

5)  Technical support and training to your distributors.
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6)  Field presence

MUS-IC-TECH is goal driven.  

Why you should consider MUS-IC-TECH for your product representation:

Picture your product presented face-to-face to decision makers of music stores, music schools, colleges and music clubs.   Instead of the usual "Can you use any of these?" shotgun line card presentations typically made by salesmen, MUS-IC-TECH's focus is engineering oriented, explaining the technical and manufacturing advantages of your product.  Taking the time and effort to educate the reseller, levels the playing field against those who sell using "lowest price, cheapest quality" tactics.  Customer's are not ignorant and will purchase higher quality products when the investment makes sense.  Call Marty at 516-965-1609 today, for an explanation of how his "outside-the-box" engineering sales approach will help your quality product succeed in a very competitive global market.

WHAT IS OUTSIDE-THE-BOX?:


Outside-The-Box is:

Reason #1  "Creating an Event".
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 Imagine setting up a technical demonstration of your product inside a music store.  The music store owner has an opportunity to create an "event" and invite not only their regular customers, but post open invitations to their nearby musician public.  MUS-IC-TECH is there with your promotional materials and hand-out literature.  A technical presentation is made explaining the features and benefits of your product.  Focus is made on how your product is manufactured and how technically it is more reliable than cheap knock-offs.  The audience will relate their  stories of how cheap products failed miserably for them.  At the end of the presentation, seeds have been planted.  The store benefits from sales and installation services to new found customers. Your stocking distributor benefits from the store ordering from them.  You benefit from "in-the-trenches" exposure.  Something's you just can't get from a website !
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MUS-IC-TECH is the realization of a 30 year dream. It is a vehicle to utilize all my skills learned through formal education, design engineering experience and a lifetime passion of playing music.  Thoughts of creating my own Manufacturers Representative company started many years ago from recurring observations that many reps were not technically versed in the products they sold.  My company is based upon fundamental concepts:

One customer at a time..
Be persistent..
Knock on their door..
Be persistent..
Become technically proficient...
Be persistent..  
Listen to their needs..  
Be persistent..
Help them succeed..
Be persistent..
One customer at a time..