CEO Dr. Carole Francis Swayze believes words are action; things happen or don't happen as a result of the words we speak and write.
Dr. Swayze's goal is to help businesses effect action through words by clarifying customers' needs and formulating copy which shows them how the business can meet those needs.
Dr. Swayze is a published author, blogger, and experienced horsewoman. Her blog demonstrates her ability to integrate both spiritual and animal concerns as expressed through her relationship with horses.  She is able to write on both a sentimental and technical level, showing her adeptness at appealing to the reader emotionally as well as intellectually.  She is practiced in both persuading and promoting exemplified in a brochure showcasing horse boarding facilities at her ranch in Acton, Calfiornia.