project BLUE is an unprecedented collaboration of leading and competitive brands in the multi-billion dollar surf industry. Each of the project BLUE partner brands has created special edition product specifically for the initiative, with a portion of the proceeds from each sale going towards the non-profit Surfrider Foundation. Billabong, DAKINE, Electric, Famous Wax, Nixon, O’Neill and Reef have all pledged their long-term support for the program.

project BLUE products can be found worldwide at leading surf retailers and online at www.Swell.com.  More information on project BLUE and its partners can be found at www.betruetoblue.com or by following it on Twitter @betruetoblue.