About |
Sissi Johnson is an International Brand Consultant and Fashion Entrepreneur striving to spark synergy between individuals, industries and countries. Through a strong network and ongoing global travels, Sissi is a true door opener for brands and artists helping them to build European and International presence.
Recognized for her expertise and global insight in Creative, Lifestyle & Brand development consultancy, Sissi brings unique perspectives and cross-cultural opportunities that deliver solid results.
Sissi’s portfolio includes successful collaborations with emerging, top brands and fashion personalities including: Airbnb, Naomi Campbell, Jean-Paul Goude, Iman, CFDA award winning accessories designer Eugenia Kim, Itaysha Jordan, Arise magazine, Iris Van Herpen, Hermès, Céline, Lanvin and Diane Von Furstenberg.
Sissi is an approachable, practical and easy to work with consultant that will take your project from concept to completion, in style.
An hospitality enthusiast, in 2009, Sissi became a Paris Brand Ambassador for San Francisco based start-up AirBnB.
Called the “Ebay for space” by Time Magazine, AirBnB is a trusted community market place revolutionizing the way the world travels by allowing people to list, discover, and book unique accommodations around the globe. Sissi successfully introduced the concept to the French market, then China. Today, AirBnB has 14 international offices and hosts in nearly 200 countries.
When not consulting brands, Sissi can be found educating international models and students about personal branding and online accountability and the Business of modeling through online platforms and university lectures. In early 2013, Sissi joined forces with reputation management experts to aid others in the management and protection of their personal information online.
Splitting her time between Paris, New York and Shanghai, Sissi is fluent in english, french, spanish, italian and constantly improving her mandarin. Sissi holds a M.A in Fashion Business and Retail from IFA (Shanghai, China) and POLIMODA International Institute of Fashion Design and Marketing (Florence, Italy).