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SMS messaging is one the easiest and most cost effective means of reaching consumers and building a customer base currently available. It also offers unique and novel ways to build brands and connect with shoppers.

There are over 5 million mobile devices in use nationwide and mobile marketing enables business owners to reach a significant percentage of those users utilizing SMS text messaging. Clients can also use QR code technology to display text, contact information and logos, expanding the ways that businesses interact with their customers.

SMS text messaging is an ideal vehicle for conducting advertising campaigns and marketing small businesses. Mobile marketing is affordable, providing the maximum return on investment. It provides companies with an easy way to obtain real time updates and analyze results of their mobile campaigns.

Text messaging campaigns allow clients to obtain targeted customers and generate leads. When consumers respond to a text message code, they’re opting into the service, thereby allowing businesses to contact them in the future.

Mobile marketing is much more than a way to exchange company information via text. It expands and enhances the way businesses and merchants interact with customers. Text messaging allows individuals to respond to a specific code for more information or to receive coupons and special deals. Contests can be conducted, or business owners can offer ringtones and games. Companies can also conduct polls with SMS test messaging on a wide range of topics.

Any business or non-profit organization can benefit from mobile marketing. Bars, restaurants, spas, resorts and hotels can generate additional business during their off-season. Supermarkets and retail stores of any size can entice customers with coupons and special offers. Medical practices and hospitals can utilize text messaging to advertise new treatments and procedures. Non-profits can distribute marketing materials and use mobile marketing to raise much-needed funding.

Mobile marketing is also an environmentally friendly means of advertising. Coupons and messages are delivered electronically, eliminating the need for additional printing. When QR codes are utilized, they can be incorporated into already existing items, such as cups and menus.

Businesses and organizations can use SMS text messaging technology to increase their visibility, build their brand and generate leads from targeted customers. It’s an environmentally friendly and cost effective means of reaching thousands of potential new customers and rewarding loyal consumers. Mobile marketing campaigns reach more individuals than traditional advertising methods combined and offers expanded opportunities for continued growth.