At Soccermetrics Research, we conduct research and develop products and services on advanced match analytics in association football and develop analytics software for the football industry. Our work encompasses topics such as quantitative analysis of player and team performance over all competition formats, valuation of players in transfer and draft markets, and marketing and ticketing analytics.  Our motto is soccer from first principles — melding a love and understanding of the sport of football with a solid foundation in mathematical and statistical first principles to formulate and develop credible and actionable information to statistical analysis issues in the sport.