SoftVu LLC, founded in 1999 and based in Overland Park, Kansas, provides response-based automated marketing for the banking and consumer lending industries.  SoftVu provides an innovative cloud-based platform to create, manage, distribute and optimize marketing campaigns to nurture and convert online leads into customers.  The SoftVu marketing platform seamlessly integrates with lead management, CRM and dialer systems to automate the relevant workflow of marketing campaigns connected to the status and disposition of sales opportunities. In addition, SoftVu offers professional services to create and optimize engaging content through A-B testing and database analytics.  SoftVu serves Clients wanting more than just a positive marketing ROI.