Once upon a time in the early 2000s, Matt McDarby and Dan Smaida were colleagues selling and delivering a well-known sales training program to Fortune 100 clients. They won major deals together, but both eventually grew dissatisfied with the limitations of traditional, license-based training rentals.

So Matt and Dan each set off on their own path, Dan creating and installing tailor-made sales methodology, Matt coaching and advising sales management teams on execution. After several years honing their respective crafts, Matt and Dan have merged their complementary expertise to provide end-to-end creation and implementation of tailor-made sales development systems and the skillful coaches required to operate them.