Viva Cinema (www.vivacinema.com and www.facebook.com/vivacinematx) is a Hispanic targeted theatre.  We are located within PlazAmericas Mall (www.PlazAmericas.com and www.facebook.com/PlazAmericasMall) which also targets the Hispanic community.   In addition Viva Cinema and the mall are located with an area whose main demographic is Hispanic.
We are a Hispanic theatre containing:
First Run film – In English subtitled in Spanish
First Run film from Mexico, Spain and other Hispanic countries – In Spanish, subtitled in English
In-Theatre Dinning option
Full beer, wine and cocktails (state license approved Sept 12, 2012) available in  both Theatre and Cantina.
Sports Cantina with full menu, food can be brought into the Theatre.