The Seguin Convention and Visitors Bureau is part of the City of Seguin and strives to bring tourists and visitors to the City by offering quality attractions such as pristine golf courses, a 288,000 gallon wave pool, pecan tree-shaded parks, an amazing amusement park, historical museums and sites, downtown events such as trade days and concerts in the park, theater productions, art galleries, a winery, a nutcracker museum and pecan store, restaurants and unique shops. Seguin is also the home of Texas Lutheran University (TLU), which offers a plethora of performing and visual arts to the community.

The City is well-known for having one of the finest surviving 19th-century "limecrete" buildings in the U.S., Sebastopol House Historic Site, a Greek-Revival style mansion, which is open to the public for tours.

Seguin is also known as the Pecan Capital of Texas, houses the world's largest pecan at the Texas Agricultural Education and Heritage Center, and every year holds the famous Pecan Fest Heritage Days during the last weekend in October. The City also is the home of the Guadalupe County Fair held at the events complex every September.

There are many quality venues available in Seguin for private or corporate events such as its beautiful Coliseum which has a 1200-person capacity, a rodeo arena, a dynamic sports complex with baseball, softball and volleyball fields, and many private venues located in historic buildings and Queen Anne Victorians.

During the Christmas season, the City comes alive with lights around the square and holds many festive events for the townsfolk and visitors to enjoy including an evening lighted Christmas parade, a shopper's delight Holiday Stroll, a Victorian Homes Christmas Tour, and The Vespers at TLU.